Television networks, pastors and Republicans know how important it is to market to the youth because, like herpes, once you have them you have them for life. Teens are easy to reach, especially if you get a shout out from Diddy, make a super hilarious Funny or Die-style video, or create an xtreme app.
Tweens are even more important than teens because what they lack in downstairs hair, they make up for in disposable income.
